Meet the Senior Team at Brand Alliance


I’m Kirk - Joint CEO
Being a founder of the business gives me great pride.
I thoroughly enjoy working alongside Simon, with the team - empowering them to grow and develop whilst driving our business strategy forward.
There is always new opportunities and room for growth, we will ensure the team are given all the resources and confidence to succeed.
I’m Simon - Joint CEO
As a Joint CEO I am proud and privileged to have the role of supporting the incredible, enthusiastic team we have at Brand Alliance, helping them to excel in being creative and dynamic so that we continually deliver for our brand partners and retail clients.
It’s been an incredible journey so far, but it still feels like we are just getting started and the best days are ahead. We have a saying that “every day is a school day” and its exciting to see what each new day brings as we continue to grow and develop the business together.
Licence is now the driving force behind Brand Alliance and I really enjoy being involved in the Licensing Industry. There is so much opportunity for growth as we execute our strategy to develop further into new categories with existing and new partners. Watch this space!

I'm Adam - Sales Director
I am proud to be working within a great team and helping to drive the business forward, our goal is to maintain the creative and quality levels our existing customer base expects, whilst also discovering new license and business opportunities for the future.

Hi! I'm James - Financial Director
As Financial Director, I am responsible for the Group’s Finance and Accounting function as well as HR.
My role includes Group Financial reporting, License Contract and Royalties’ management, and ensuring all corporate policies and procedures are up to date.
Whilst the business has continued to evolve, I continuously work to improve business operations and am determined to make a valuable contribution towards the Groups future growth and development.

I’m Steve - Creative Director
As creative director I oversee all aspects of product design. I initiate and stimulate creative ideas for and from those involved in the creative process. I am ultimately responsible for the quality of the final creative work. It’s very much a people-oriented job, involving development of high-level concepts for design projects. It also involves pitching designs, and understanding customer needs.
I work closely with our design manager and our creative team to ensure continuity across all aspects of the design process, from trend and colour research through to brand presentations, I am also responsible for recruiting and managing third party designers as well as internal design resources.

Danny - Executive Advisor
Danny brings more than 27 years of industry and leadership experience. He co-founded Character World and served as Co-CEO, latterly becoming a Non-Executive Director. During that time, he helped grow the business through two private equity-backed MBOs and build it into a company with turnover exceeding £40 million.
In his new role, Danny will provide strategic challenge and mentoring to our leadership team, support Brand Alliance at Board level and represent the business at major industry events, including Brand Licensing Europe and Licensing Expo in Las Vegas. He will bring his extensive experience, commercial perspective and industry network to bear as we continue to grow.

I'm Faye - Licensing and Key Accounts Manager
Managing our license portfolio; looking at new opportunities and managing existing relationships.
On the Account Manager role I work with retailers and factories to deliver strong products into their ranges. I love the variety my role brings, as not one day is the same!
