New signing with Chupa Chups!

Another great partner secured! We are proud to add to our food and beverages sector of our license list..... Chupa Chups!

We are very excited to be working with the team on this fun, sweet brand and will be delivering strong ranges into Primark from the get go!

When did the great idea of Chupa Chups begin?

Chupa Chups was created by

Inventor Enric Bernat when he thought, do you know what the world needs? The world needs a product that "would be like eating a sweet with a fork". And with that, he brought us the first ever lollipop. You can read more about the story here

Now they have more than 100 flavours!

Chupa Chups now sells more than 100 flavours worldwide! Have you tried some of our more unusual flavours like Macha Late, Tea & Lemon or Ramune?

What's your favourite flavour? Tell us in the comments below!